Wednesday, March 22

2:00 PM ET / 11:00 AM PT

SPONSORED BY

7:00 PM

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Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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12:00-1:00 PM

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Special guest presenters

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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Women Out Front

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What was covered

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.


But there's no substitute for IRL connections, so the most innovative businesses are focusing on scaling local and hybrid events that are fast, flexible, and hyper-effective at driving meaningful connections.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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The Details

 

Wednesday, March 22nd

2:00 PM ET / 11:00 AM PT

 

The Event

Each March we honor the role women have played in society with Women’s History Month. It is a celebration of women’s contributions to history and culture. 


Women are our teachers, our policymakers, and for the first time, our Vice President. They are “Mom” to some and “CEO” to others. They are a large percentage of our essential workers, pioneers who are setting the stage for the next generation of female leaders.  Women are powerhouses, decision-makers, and advocates fighting for equality.  


The Hill will host a national, virtual summit with trailblazing lawmakers, activists, and other female leaders, spanning various sectors, who have paved the way.

FEATURING

Rep. Cathy McMorris Rodgers (R-WA)

Ranking Member

Energy & Commerce Committee 


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FEATURING

Sarah Kate Ellis

President & CEO, GLAAD


Sen. Joni Ernst (R-IA)

Ranking Member, Senate Small Business & Entrepreneurship Committee


Gisele Barreto Fetterman

Equity Advocate


Hannah Fried

Executive Director & Co-Founder, All Voting is Local & All Voting is Local Action


Isabella Casillas Guzman

Administrator, Small Business Administration


Deb Haaland

United States Secretary of the Interior


Rep. Ashley Hinson

(R-IA)

Member, House Appropriations Committee


Jennifer Klein

Assistant to the President & Director of the Gender Policy Council, The White House


Ronna McDaniel

Chairwoman, Republican National Committee


Daniela Pierre-Bravo

Reporter & Author, The Other


Sen. Jacky Rosen

(D-NV)

 Co-Founder & Co-Chair, Women in STEM Caucus 


Ramesh Sepehrrad

Iranian-American Author & Scholar


Rep. Abigail Spanberger (D-VA)

Member, Permanent Select Committee on Intelligence


MODERATOR

Julia Manchester

National Political Reporter,

The Hill


MODERATORS

Steve Clemons

Contributing Editor

The Hill

Jason Grumet

Founder & President

Bipartisan Policy Center

 

SPONSORED BY:

Avalere Health has released a whitepaper "Adult Vaccine Coverage in Medicaid: Assessing Existing Gaps and Looking Ahead to Implementation of the Inflation Reduction Act," detailing Avalere research that identified gaps in adult vaccine coverage in the 50 states + D.C., and how states will need to address those gaps to comply with the Inflation Reduction Act’s (IRA) new Medicaid vaccine coverage requirements.


Funding for this research was provided by Pfizer.

Avalere Health retained full editorial control.


SPONSOR CONTENT MESSAGE HERE

Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download
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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register
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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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Join the conversation!  Tweet us: @TheHillEvents using #TheHillWomen

THE HILL 1625 K STREET, NW SUITE 900 WASHINGTON DC 20006 | 202-628-8500 TEL | 202-628-8503 FAX

© 1998 - 2023 NEXSTAR MEDIA INC. | ALL RIGHTS RESERVED.

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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